LocalNewser dispatches from the frontlines of local news

1Sep/092

Reality Check

Forget about NBC.  This video is Must See TV (at least, if you care where the business is heading--and fast).  Watch it.  If you love it, keep loving it.  If it makes your brain hurt, you're behind the curve, and you really need to think about catching up.

14Aug/090

Local Newsers: Miserable on the Job, Desperate on the Beach, and The Return of Ramen Noodles

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John P. Wise

This week's deeply honest and revealing post by John P. Wise has gotten a lot of local newsers thinking about the atmosphere in newsrooms across the country--about how the pressures from the top to make that damned money machine work again has trickled down to the producers and overnight editors and reporters and photographers and control room crew, making everyone flat out miserable.

And when I saw a tweet online from a Pacific Northwest winery about their upcoming employee summer Barbeque, complete with ribs and Pinot Noir, I was reminded of what it was like to work in local news just a few years ago:  at times, it was a hell of a fun place to be.  Then travel budgets evaporated, photogs lost their overtime, and along with that came a make-sure-the-crew-gets-lunch-even-if-you-miss-the-interview mandate and, as John so brilliantly described it, a complete lack of interest in the people doing the work.

Welcome to San Diego! Clothing Allowance? Ha! No. But Hey, Here's Your Camera and Tripod.

Today, a post about one-man-bands in San Diego is good reading, as is the photo that goes along with it.  A reporter who's just landed that San Diego job at a top station, only why is this woman not smiling? Not long ago, snagging a gig at KGTV would be a pretty sweet move.  Now, it's almost a one step forward two steps back maneuver, with reporters arriving from smaller markets only to find the first part of life in the big city:  learning to shoot your own stuff.

And then there's life after the job, after the layoff, after the cliche-ridden conversation with a manager who's gotten too bored letting people go to even bother coming up with a new, personal way to talk to someone.  And in a flash, you're on the beach, as they used to say in better times.

But as Gina Callaghan tells us today, it's a scary place to be, where talent, skills, and smarts don't automatically translate into paying work.  I think all of us can help each other out, and I urge you to visit LocalNewser's companion site, CoachReporter, where we've just posted an article from a business coach on a key topic:  how do you take a resume that tells employers you're absolutely qualified to work in a dying industry, and translate that to the emerging digital industry that's replacing it?  We know we can do the work, but how do we show that?

Other coaches will be offering advice and suggestions on rebooting careers and, as Ann Nyberg says, navigating the change that's surrounding us.

DISPATCH FROM THE FRONTLINES:  Gina Callaghan

I hope that package of ramen noodles in the kitchen remains sealed.

In a strange way, keeping those noodles together means the strands of hope on which I base my future employment will also remain intact.

In June, I was laid off from my job as a Web producer at a local TV station. Between the festering stench that is the American economy and a contracting media industry, I didn’t harbor any great sentimental thoughts about the business. That chapter is finished, so move on.

But where does one move?

Many employers in the “real world” value writing skills, the ability to work in a deadline-driven environment, flexibility, multitasking, good time-managers – all attributes found in your run-of-the-mill newsroom staffer.

However, many of those same people will balk at hiring a newsie for several reasons.  A common red flag is when interviewers ask, “You are used to a fast-paced newsroom. Do you think you can adjust to a different way of working?”

Oy! The unofficial motto of the media business is “adapt or die.”

Of course, the above only applies if you are lucky enough to get an interview.

Then, there is age. One recruiter, impressed by my resume, looked off to the side and said, “I don’t want to get sued but I think my client might say someone with your, uh, background might find it challenging to work with people just starting out. And the site is all about music and pop culture.”

Huh?  Never mind the fact that I worked at Fox, home of “American Idol” and did a stint on the National Enquirer’s copy desk.

“How old do you think I am,” was all I could blurt out. Didn’t get the job. (By the way, I am over 30 and nowhere near death).

Sure there are some relevant job postings out there. I sit home, chain-smoking in an old bathrobe, zipping resumes to that black hole called: [email protected].

And then there is the rest of the day. I recently started a blog about cats, did some gratis social media consulting and enrolled in a class. Perhaps most importantly, I have learned that generic orange juice is $1.99 as opposed to the $3.99 and up for brand names.

Whether my next job is in media or a real-estate office, I realize this period is a good time to take stock of personal passions and chart a new course. However, like many laid-off news types, the more pressing issue is navigating the choppy waters of daily survival – and keeping those ramen noodles in the pantry.

31Jul/090

SlimeWatch, Part 3: What Local Stations Can Learn from NPR's New Website

6a00d83451b26169e201053659b16a970c-800wiNPR.org doesn't exactly grab you by the shoulders and scream "cutting edge!" At least, not yet. But give it time.

One thing that is clear is this:  the thinking behind the radio giant's redesign is advanced, and should be studied by every local television station manager and web team--at least the ones that intend to survive as employees of viable, profitable businesses.

For NPR, the new thinking goes like this:  kinda, sorta, start not really focusing so much on the "R" in NPR: "This is an organization that's in transformation into becoming a fully functional news content organization, not just a radio company," said NPR's Vivian Schiller in an interview with Newsweek.  Schiller's the force behind one of the most powerful news sites on Earth--nytimes.com--but she left the Times six months ago to join NPR and get the old school org all multiplatformy and stuff.

As Newsweek's Johnnie Roberts wrote, "For Schiller, that means building on NPR's reputation as a broadcaster of national and international news, by extending its reach into local news. She plans on relying more on local member stations to fill what she sees as a "scary" void in local coverage as hometown daily newspapers fold."

Supporting local coverage is obviously something most localnewsers can get behind.  Unless, of course, that means a network, like NPR, or NBC for that matter, coming in an bypassing its local station to do the local work itself. And NPR's new model, as Schiller's old shop The New York Times noted, "would make it easier than ever to find programming from local stations, (it) will also make it much more convenient for listeners to bypass local stations, if they choose."

NBCChicago:  No Worries for NBC-Owned WMAQ.  But Boston, Tampa, Vegas?

NBCChicago: No Worries for NBC-Owned WMAQ. But Boston, Tampa, Vegas?

This is exactly the threat, as I've argued, that NBC's "Locals Only" effort poses to NBC affiliates who don't choose to accept NBC's terms to do business on a local level.  GE's already laid the groundwork by buying up domains from coast to coast that would allow the network to instantly be in the local online news business (as "NBC Boston," for example) and bypass entirely another "NBC" entity in the same city. Welcome to the Wild West, folks, where allegiances may shift depending on who's got better firepower, stronger horses, and cash.

Speaking specifically of NPR's aggressive move into multi-platform news growth online, Jake Shapiro, the executive director of Public Radio Exchange, a group that supports local radio stations, told the Times, “That’s the risk. It increases the pressure for stations to offer compelling and distinct programming."

As Schiller told the Times, NPR's revamped website isn't about offering National Public Radio a presence online, and certainly it's not an effort to drive ears to NPR stations.  The new model reverses all of that, taking NPR's website “from being a companion to radio to being a news destination in its own right,” Ms. Schiller said.

The Web's News Giants Smell Money in Your Backyard.  You Ready to Compete?

The Web's News Giants Smell Money in Your Backyard. You Ready to Compete?

With TV networks contributing their content to Hulu and ending the once ironclad arrangement that you see NBC shows on NBC stations, the "bypass local stations but own local advertising" model is no hypothetical threat.  It's time for smart station managers and news directors to look at their own websites and ask if they can compete against their own network--if it ever came to that.

Can you?  Is your site that good?  Is it tied to your TV product or growing in creative ways away from the TV newscast and terrestrial station?  Is your local online reporting going to be better than NBC's or CBS's or Huffington Post's?

You may not be thinking this way.  But trust me.  They are.

29Jul/093

From Murrow's Boys to One Man Bands: War Reporting at CBS

I saw the news item like most of you probably did: CBS News Hires Digital Journalist to be Based in Afghanistan. Yup.

CBS' Mandy Clark

CBS' Mandy Clark

Who says the networks are shying away from covering highly important yet massively dangerous overseas stories?  Not CBS, snatching up former Voice of America VJ Mandy Clark, handing her a camera and a laptop (and hopefully battle armor) and sending her off into the poppy fields to see what the Taliban and al Qaeda are up to.

Maybe you had the reaction I did:  seriously?

CBS News Senior Vice President Paul Friedman said in a release on the hire:  “Mandy is intrepid and her wealth of experience reporting from the Middle East, Central Asia and elsewhere and her adroit use of technology, make her a terrific addition.”  Hmm.  If you've read CBS News correspondent Kimberly Dozier's gripping book about the Iraqi bombing that took the life of her two-man crew and nearly killed her, you know that in a war zone, even the most routine walk and talks surrounded by the toughest, heavily armed American soldiers is sometimes no guarantee you'll live to file your story.  Dozier and her crew debated the safety of every assignment and argued pros and cons.  Dozier's in-country producer was a key player in raising alarm bells when the crew didn't report in as expected, ultimately involving CBS brass in New York immediately and leading to Dozier's air evacuation to a hospital where doctors are credited with saving her life.

CBS' Kimberly Dozier After Bombing

CBS' Kimberly Dozier After Bombing

It makes me think about the levels of protection a one-man-band doesn't have in a place like Afghanistan--even something as simple as a second (or third) set of eyes to watch the horizon for a fast-approaching Toyota in the sand while shooting video of something the Taliban might prefer not make air on Katie Couric's newscast.

Clark's come close already.  In a recent assignment, she described getting caught in a firefight:  "Then an explosion of sound. Gunfire was coming from everywhere, all at once. I lay my back against an alcove of rocks. A soldier was right in front of me firing at the surrounding hills. I pointed my camera but had to turn my head away because my skin was being pelted by his spent bullet casings. There were commands and curses flying all around, along with the bullets and rockets. I remember trying to just focus on what I was filming. I knew this was an important story and I wanted to tell it right, to get the pictures just right. If my shots were too sloppy, they wouldn't bring the viewer to the battle."

I don't know Mandy Clark, and have only seen one of her stories on CBS.  But I wonder how fast a decision like this--so high profile--will filter down to local stations already looking to expand their fleets of "digital journalists."  Hey, why not send a solo photographer off to Iraq?  It's been done, right?  How about maximizing our hurricane or tornado coverage?  Drive yourself into the worst of the storm, get what you can and hey, don't forget to shoot a standup.  And be careful!  You know your safety is more important to us than any story.

Another War, Another World:  CBS' Murrow in London, 1944

Another War, Another World: CBS' Murrow in London, 1944

Murrow and his boys demonstrated the unique power of war reporting to captivate listeners and viewers.  "This... is London" still resonates with Americans who can remember hearing it.  All war reporting is dangerous.  But going it alone?

Why do I feel so uncomfortable?

15Jul/090

On the Links: Content Matters, Going "Viral," and Out-Tweeting the Competition

OntheLinksThe New York Times reports on its website today that a hacker claims to have accessed internal documents from Twitter that indicate the company's expected growth:  reaching 350 million users by 2011, and ultimately becoming the first Web service to claim a billion users.  And to think, your news director still doesn't "get it."

Here's what I'd tell you if I was your coach:  forget out of touch managers and change-resistant reporters (remember all the bitching about going nonlinear?) and make sure you are actively participating in a platform that could quadruple in size by next year (to 100 million users, according to the hacker, identified as "Hacker Croll" (he's always been reliable, hasn't he?).

Need more incentive?

baGordon Borrell, writing on his Borrell Associates Blog, says follow the money:  Local Ads Moving to Social Networks. "We just did an assessment of advertising placed on social networking sites and were surprised to find that nearly 20% of all ad spending is by local businesses," Borrell reports.  It total numbers, it's not big.  But the trend is important.  In fact, Borrell says watch Facebook, where 74% of ad revenues are from local businesses.

kndx_fox26_bismarckTVNewsday Editor Harry Jessell's been having some very interesting conversations of late, and this one is worth a look:  Save Stations with Programming, Retrans.  The interview, with John Tupper, owner of FOX affiliate KNDX-KXND/Minot-Bismarck, ND, makes the case that it's not the economy killing stations, and it's not even the internet.  Tupper, who's chair of the FOX affiliate group, goes old-school:  It's the Content, Stupid.

picture-4I recently signed on as a freelancer at The Daily Beast, and in addition to the appropriate tax forms and payment info, I received a one-sheet entitled, Tips for Going Viral.  Now, if you hit this site with any regularity, you know I'm all about the links and all about spreading content around.  The Beast's advice is nothing new, but worth repeating:  link, link, link.  Add RSS feeds of your stories to your personal website.  Post links on Facebook.  And yes, use Twitter.

twitter-pic_1369969cSince by now I have hopefully convinced you TwitterResisters to abandon all hope and enter the world of tweets and mini-URLs, check out Patrick Thornton's Leaderboard post on BeatBlogging.org.  The focus is on live tweeting, which Thornton describes, naturally, as "the cousin of live blogging."  (You never did get to live blogging?  Oh, what am I going to do with you?)  If you need a brush-up on hashtags, retweets and embedded Twitter feeds, check out the post, and gain the wisdom of Tracie Mauriello at the Pittsburgh Post-Gazette and Nick Martin at Heat City.

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