LocalNewser standupkid's dispatches from the frontlines of local news

Death and Destruction! Awesome!

Here's the thing about Twitter--you've got to get the tone just right.  And if you aren't sure how to do that, I'll give you a quick example:  exclamation points do not always convey URGENCY.  Sometimes they can signal FUN!

CUPCAKES IN THE BREAKROOM!

Or, take this tweet tonight from LA's KCAL:  "Fire burning in Thousand Oaks!  Live on KCAL 9 right now!"  I know what they were going for there, but to me, it sounds like YAY!  FIRE in THOUSAND OAKS, everybody!

Just saying.