It's the End of the World as We Know It (Feel Fine Yet?)
Denver's Mighty KUSA No Longer Flies as High
The headline in the Denver Post puts it pretty much right the way many of us local newsers feel it: this is bad. Really bad. Like it's never going to be the way it was bad. The Post's Joanne Ostrow describes it this way: "On the local level, ad revenue is in free-fall. In newsrooms the mantra is 'doing more with less.' Experienced broadcasters are offered reduced salaries or shown the door. Ernie Bjorkman, Bob Kendrick, Nick Carter . . . gone. KWGN-Channel 2's newsroom has been absorbed into KDVR- Channel 31 in an awkward merger resulting in dozens of layoffs. Rivals KMGH-Channel 7 and KUSA-Channel 9 are saving money by sharing a helicopter."
Bob Kendrick: Experienced, Talented, Laid Off
You could probably write a paragraph like that in most markets across the country today. Familiar names are out of work, ad sales have evaporated and threaten never to return to the profit-driving levels they once reached, and the cost-cutting keeps on coming, in the form of one-man-bands, stations sharing resources, and, perhaps in the not-so-distant future, local stations getting out of the news business altogether.
"This economic downturn is probably the worst that I've seen in 25 years in this town," KUSA president and general manager Mark Cornetta told Ostrow, who reports that nationwide, TV-station ad revenue is projected to fall 20 to 30 percent in 2009, according to industry research. As she puts it, "the glamour is gone."
And in newsrooms everywhere, it just doesn't feel the same anymore.
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February 16th, 2009 - 19:30
Like I wondered yesterday, what on earth can Journalism schools be telling prospective and current students? Students who are paying princely sums for education only to exit into a world of…this?
February 16th, 2009 - 19:37
Chris,
We have a batch of interns at my station right now. For the first time in my career, I’ve been stumped about my advice to them. In the past, I’ve said, go to a small market, make your mistakes and learn, if you want it badly enough, you’ll make it.
Now, I don’t know. I wonder if-aside from a grounding in libel law (which most station groups force on employees anyway) they’re any better off than your typical kid with access to a DV cam and YouTube?
The photographers are the snarkiest, of course. One told a very nice intern the other day: “You want to get in this business? It’s ruined. You’d be better off getting on that road right there and running as fast as you can in the other direction.”
I wished in that moment I had a more encouraging sentiment other than this: people will always want “news” and there will always be people gathering it and distributing it. Whether local tv stations will be any part of that process, I don’t know.
Mark