Local TV News: “Burn the Place to the Ground”
Michael Rosenblum
Michael Rosenblum believes local television news as we've known it for decades is dead. News directors, station managers and broadcast group owners "just don't know it yet."
Rosenblum believes the only way to make the video storytelling model work--profitably--is to cut costs far closer to the bone than any old media company's going to be willing or able to do.
Rosenblum's got a unique perspective on the health and well being of local news: he has designed news operations around the world, and here in the U.S., he helped create NY1 in New York and Al Gore's Current.
Through his consulting company, Rosenblum Media, he's consulted with major international television companies like the BBC on transitioning their field operations to a "VJ" model.
Rosenblum sat down with LocalNewser's Mark Joyella at the CUNY Graduate School of Journalism (though he's an adjunct professor of communication at NYU) to talk about why television stations simply won't innovate, even if it means their own ultimate collapse.
LocalNewser: Michael Rosenblum on the Death of Local News from Mark Joyella on Vimeo.
In addition to his consulting and teaching, Rosenblum's company, Rosenblum Media, produces programming for cable networks including Showtime, Discovery, TLC and National Geographic. Rosenblum also operates Travel Channel Academy and the New York Video School, instructing thousands of students in the techniques of telling stories as VJs.
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